I held a briefing with a client, where I received information about who buys most often. Mostly men, but also girls, 70% to 30%. Russia, Ukraine and other CIS countries.
An audience of people who want to scale their existing business abroad or start from scratch. As a rule, many already have experience in Internet marketing, that is, the audience is knowledgeable, so the site should look serious and create a representation of a large company.